Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

Most Popular
Must Read
Advertising

Scroll, swipe, tap: Instagram ads you can’t miss

Instagram is one of the fastest-growing social media platforms, and its visual-centric content is a boon for advertisers. Here are 5 tips to help you create a fab Instagram ad.

Advertising

Don’t sabotage your advertising spend

Are your online ads not yielding the expected results? You could be making some rookie mistakes, from targeting the wrong audience to having too much text in the ads.

Marketing

Life is a piece of cake: Juggling work, children and a baking business

Whether it is a firefighter truck, a Harry Potter spellbook, or a Hermes Birkin bag, she can turn almost anything you can think of into creative confectionery.

Advertising

5 Facebook ads that work, and why

Advertising on Facebook is one of the most effective ways to draw attention to your brand and reach out to a wider audience.

Marketing

You need to invest in digital advertising now. Here’s why.

Online advertising is an essential and necessary tool in every business’s marketing strategy. It’s more nimble than traditional advertising, helps increase brand awareness, and drive sales.