Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Advertising

5 digital advertising trends to watch out for in 2019

It's time to start planning your winning strategy today.

Marketing

The ultimate guide to drive leads for your business

Handy tips and tricks that will convince and convert your visitors to customers.

Advertising

Why you should use Google Ads

You don’t need deep pockets to market your brand on Google. With the right keywords and pay-per-click (PPC) ads, even small players can stand up to the big boys.

Advertising

Scroll, swipe, tap: Instagram ads you can’t miss

Instagram is one of the fastest-growing social media platforms, and its visual-centric content is a boon for advertisers. Here are 5 tips to help you create a fab Instagram ad.

Advertising

Don’t sabotage your advertising spend

Are your online ads not yielding the expected results? You could be making some rookie mistakes, from targeting the wrong audience to having too much text in the ads.