Advertising

Understand and interpret your key digital advertising results

Interpreting results data produced by a digital campaign can seem complex, but it doesn’t have to be. Here’s how you can make sense of the data and use it to optimise your online campaigns.

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Marketing

Are you measuring the right metrics for your online campaigns?

Know which metrics to look for when you're running digital marketing campaigns to understand whether you've been successful.

Business

Why all small businesses should think about online advertising

The rise of online advertising benefits small businesses, but many are struggling to take the first step. Small businesses should bravely make that move and not lose out on this golden opportunity. 

Marketing

5 key metrics to track in Google Analytics that matter in the buyer’s journey

Which metrics matter when you're keeping track of how your customers are engaging with you? How do you track them?

Marketing

Four Best Practices to Retarget Your Customers

Most customers may not make a purchase on their first visit. Here's how you can retarget your marketing to bring your customers back to complete a purchase.

Marketing

How to do better if your digital campaign fails

It isn't a failure when your digital marketing campaign does not meet your objective and targets. There are points to learn and improve upon. Digital advertising campaigns are relatively easy to imple...