5 effective ways to drive blog traffic with Facebook
One of the easiest ways to establish your brand is developing and sharing valuable content on your blog. Besides solidifying yourself as an expert in the field, having an active blog helps improve your SEO ranking and brand visibility to your customers. That said, to have a truly successful blog, you need readers and subscribers. And that’s where the challenge lies.
Thankfully, by using the right tools or sharing your blog in the right locations, you can create your own following even from scratch. Of all the various avenues to drive blog traffic, there’s one that stands out above the rest – Facebook.
With over 2.2 billion monthly active users and almost 1.5 billion daily users, it’s no surprise that the popular social media platform is a favourite among marketers and brands alike. What’s more, Facebook’s highly specific audience-targeting means your blog will reach the right people at the right time. Here’s how you can promote your blog with Facebook.
The golden ratio of 1:1
The best way to promote your blog is to create a dedicated Facebook post for each blog article you write. That way, you not only notify your blog subscribers each time a new blog post is up, you also increase the likelihood of non-subscribers chancing upon it in their Facebook Feed.
The idea is to be active on Facebook, so your followers and blog subscribers are constantly updated of new content. That means posting at least once or twice a day on your Facebook page. Posting too little prevents you from properly reaching your potential audience, while posting too much might lead to Facebook flagging your posts as spam.
Run out of fresh content to share? Link back to an older post. Just because you’ve shared and published a post previously doesn’t mean it’s no longer valuable. Recycling popular older posts often gives them new life and drives traffic to your blog.
Variety is the spice of life
When you’re sharing content from your blog on a regular basis, it’s easy to slip into a habit of creating the same type of posts. The problem with that is, after a while, your posts can seem repetitive. Here’s where Facebook’s different types of status updates come in handy. This is useful as it allows you to see what resonates best with your audience and garners the most engagements and clicks. That way you know which posts to use when sharing your blog articles in future.
Start with a standard link update by sharing the URL to your blog post and a short description. This is one of the most common posts for sharing blog articles.
Alternatively, consider a photo update that clearly shows the value of your blog article like this post from Money Digest. The image is straight to the point and readers know at a glance what they can expect.
Another great way to rouse interest and add credibility to your blog post is to use a video that relates to the topic of your article. As video has one of the highest organic reach on Facebook, be sure to include it whenever possible.
You can also create a video recap of your blog post with a link in the Facebook video. This is perfect for users who don’t have time to read through various blog posts but want to be updated on the latest news. Don’t forget to include a call-to-action at the end of your video to get viewers to visit your blog for more information.
Quote your blog article
Give your followers a taste of your blog post by including an intriguing quote from your article. As evidenced from Facebook pages like Thought Catalog, quotes are positively received by users and are some of the most shared content on the social media platform.
The key is to pick a short quote from your blog article that clearly summarises the main point and entices readers to click through to your blog. Better yet, personalise the quote by putting a face to the words with a photo of the person or author of your blog.
Keep the lines of communication open
The key to being successful on social media is to be social. That means keeping in mind that communication is a two-way street, even when you’re promoting your blog. By incorporating the Facebook comments plugin on your blog, readers can easily leave comments, ask questions or voice opinions using their Facebook profile or page. As these comments not only show up on your blog but also on their news feed, your blog gets exposure to new readers and, in turn, higher traffic.
Getting to know your readers’ preferences allows you to tweak your blog content and Facebook posts accordingly, which, in turn, leads to greater engagement on Facebook, more shares and increased eyeballs on your blog post.
Harness the power of SEO
Not many know this but Facebook posts do turn up in Google search results. This is because all Facebook pages are public unless you change your account privacy settings. What this means is you need to identify the key phrases readers search for that will lead them to your blog and use those exact keywords when crafting your Facebook posts.
That said, don’t overdo it by plugging multiple keywords into your posts. The trick is to do it naturally and always remember that your text has to be optimised not just for search engines but also your readers.
While there’s no sure-fire way to drive traffic to your blog, sharing your blog articles on Facebook at the right time to the right audience will help. And by following the steps above, you’ll be well on your way to boosting your blog readership in no time. You can also try advertising your blog with Adtiq, a tool that helps simplify the creation and management of ads not just on Facebook, but also on Instagram and Google.
- Create 1 post per blog article and post regularly
- Vary your types of posts
- Use excerpts from your blog
- Communicate with your readers
- Optimise your posts for SEO