6 Reasons Why Every Small Business Needs Google Ads

Discover how Google Ads (formerly known as Google AdWords) can put your business in front of interested customers and increase the chances of conversion.

One of the biggest concerns any new business owner faces is how to get traffic to your website, especially if you are just getting started. While developing credibility and building a reputation for your business will take time, Google Ads can put your business in front of customers who are searching for products and services like yours.

Here are six reasons why every small business needs Google Ads:

1. Puts your ad in front of customers more likely to buy

The fastest way to get the word out about your business is to proactively reach out to customers online. With search advertisements, you can put your business in front of customers who are actively searching keywords related to your products and services. There is an intent to get more information or buy. If they type in salad shop, and you sell salads, there’s a good chance your store is what they’re after.

2. Makes it easier for your customers to find you

Google Ads also makes it easier for potential customers to find you, because you can target them based on their location. If your salad shop is in Tanjong Pagar, you can add ‘Tanjong Pagar’ as your target location. Be careful not to keep the target area too small though, or it may restrict how often your ads will turn up. A safe bet is to include surrounding suburbs as well. Additionally, when your search ad does appear, you can easily share your address and contact details making it easier for potential customers to reach out.

3. Targets customers through their preferred device

With Google Ads, you can target customers based on how they browse the web. Depending on your type of business, you can choose to target smartphones, desktops or both. For the salad shop owner, you may choose to focus on mobile devices to catch foot traffic.

4. You can claim your niche

When trying out search advertising, you’ll find that certain keywords such as “salad shop Tanjong Pagar” comes at a high cost. This forces businesses to think carefully about their niche and unique selling point in order to rank higher on Google Search.

Instead of specifying a location, you can also consider options such as “salads under $7” or “salads for trainers” to carve a niche as a budget-friendly or fitness-focused joint. Discovering your niche can also help you when it comes to landing pages. Create unique ones based on your different search ads to increase the chance of conversion.

5. Easily manage campaign budget

Google Ads is a relatively easy platform to use if you are doing paid ads for the first time. You start by setting a maximum budget for your campaign, and by default, the platform will try to achieve as many clicks for you. With your campaign results, you can continue to tweak your ads and settings to achieve a more cost-effective marketing campaign for your business.

6. Allows trials and optimisation

Upon launching your ads campaign, you can track the effectiveness of your campaign through the free conversions tracker. All you need to do is set up a conversions action for your campaign, for example app downloads or website actions like purchases or sign-ups, and you can review the data on conversions for all campaigns. This helps you evaluate if the amount spent on running your campaign has generated positive results for your business. Start small, see what works and as the results come in increase your budget.


  • Google Ads can put your business in front of customers actively searching for you products and services.
  • Google Ads allows you to target users by location and share your contact details easily
  • You can target customers on the devices they prefer to use.
  • You’re able to find a niche angle for your business.
  • It’s easy to manage your campaign budget
  • You have the ability to start small, test, see what works, and then grow from that.