6 tips to create Facebook Live videos like a pro
When Facebook launched Facebook Live in April 2016, it transformed the playing field for content development in the online world. Seemingly overnight, anyone could broadcast live from their mobile devices, straight to their Facebook News Feed.
The internet was flooded with tons of original live content as millions used Facebook Live to share their experiences. And people were loving it.
According to Vimeo, 78% of online audiences were watching videos on Facebook Live in 2018. With millions tuning in around the world, Facebook Live videos saw three times the engagement of traditional videos shared on social media.
Today, it isn’t just individuals who are using Facebook Live. Many companies and budding entrepreneurs have also turned to Facebook Live to engage with their followers and build authentic relationships with them.
And it’s easy to see why. Facebook Live is fun, easy to use and, most importantly, has a vast audience.
That said, there are certain ways to make your Facebook Live videos stand out and make a strong impression. With that, here are six simple tips to create Facebook Live videos like a pro.
#1 Plan your broadcast
While spontaneity is the key to live streaming, this doesn’t mean you can’t prepare your broadcast beforehand. Like any type of content, online or otherwise, your Facebook Live video should have a purpose.
The best way to do that is to prepare an outline on the topics you want to cover, the value your audience will get out of your video and the actions you want them to perform after watching it. Better yet, create a list of talking points so you’ll never forget what you need to convey.
#2 Get the word out before you broadcast
Unlike typical content such as blog posts or pre-recorded videos, Facebook Live videos are real-time events. That means you’ll want to generate interest, build anticipation and notify your audience ahead of time to ensure maximum viewership. And you can easily do so by sharing teaser posts on your Facebook page and other social media networks.
Facebook recommends letting your audience know one day in advance. You can also boost viewership by asking viewers to subscribe and receive notifications so they’ll know when you next go live.
#3 Invest in your gear and internet connection
Though you can go live with just your mobile phone, your audience probably won’t appreciate 10 minutes of shaky broadcasting from your iPhone. That’s why at the very least, you should invest in a decent microphone and a sturdy tripod, especially if you’re planning to move around and shoot from different locations.
Once your equipment is all set up, the next thing to do is check your signal strength before you begin broadcasting. While Wi-Fi is your best bet, 4G connection works just as well if you’re out of your wireless network range. The last thing you want is your ‘Go Live’ button greying out and your video stuck on a permanent freeze.
#4 Engage with your audience
One of the best things about live streaming is that it lets you have personalised interactions with your viewers in real time. And that’s crucial when you’re trying to build trust in your brand. The easiest way to connect with your audience is by giving them a personal shout out during your video and responding to their comments.
In doing so, you transform your broadcast into a two-way conversation, which really amps up engagement. This is also the reason why Facebook Live drives comments at 10 times the rate of non-live videos.
As it might be hard (and distracting) for you to talk and type, consider assigning someone to respond to comments as they come in. That way you can focus on what really matters – engaging your audience and building relationships.
#5 Constantly offer context
The beauty of Facebook Live videos is, people can join your live streams at any time. That’s why Facebook recommends broadcasting for a minimum of 10 minutes so more people can join in.
While allowing people to join midway is a great feature, it also means you have to keep your viewers on track and up to date by providing context at various points of your broadcast. A simple way to do this is revisiting your introduction from time to time and highlighting the topics you’ve covered. It also helps if you’ve written a compelling and concise video description that provides new viewers with a quick summary at a glance.
#6 Be yourself
You might be broadcasting a Facebook Live video for your brand or company but that doesn’t mean you have to be stiff and super professional. While you do want your videos to be in line with your brand image, it’s important not to lose sight of the appeal of Facebook Live – raw, authentic and unedited content.
Remember, what Facebook Live viewers want is a genuine display of your brand values and culture. Not a carefully orchestrated advertisement.
With these six tips, you should have everything you need to start creating engaging Facebook Live videos that will net you more followers and loyal customers. The important thing to remember is to have fun, be yourself and you’ll be on the right track.
- Plan your broadcast by creating an outline
- Promote your video before you broadcast
- Make sure you have proper equipment and a strong internet connection
- Engage with your audience whenever possible
- Offer context to keep viewers up to date
- Be real and have fun