Adtiq Blog http://www.adtiq.com/blog/feed en Are you measuring the right metrics for your online campaigns? http://www.adtiq.com/blog/are-you-measuring-right-metrics-your-online-campaigns <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-08/470424725.jpg" width="1470" height="660" alt="Measuring results from campaigns" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">Know which metrics to look for when you're running digital marketing campaigns to understand whether you've been successful.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/are-you-measuring-right-metrics-your-online-campaigns" rel="tag" title="Are you measuring the right metrics for your online campaigns?" hreflang="en">Read more<span class="visually-hidden"> about Are you measuring the right metrics for your online campaigns?</span></a></li></ul> Tue, 15 Aug 2017 04:03:25 +0000 69 at http://www.adtiq.com Why all small businesses should think about online advertising http://www.adtiq.com/blog/why-all-small-businesses-should-think-about-online-advertising <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-08/small-business-consider-online-advertising.jpg" width="1470" height="660" alt="Small businesses should consider online advertising" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">The rise of online advertising benefits small businesses, but many are struggling to take the first step. Small businesses should bravely make that move and not lose out on this golden opportunity. </div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/why-all-small-businesses-should-think-about-online-advertising" rel="tag" title="Why all small businesses should think about online advertising" hreflang="en">Read more<span class="visually-hidden"> about Why all small businesses should think about online advertising</span></a></li></ul> Mon, 07 Aug 2017 08:44:02 +0000 67 at http://www.adtiq.com 5 key metrics to track in Google Analytics that matter in the buyer’s journey http://www.adtiq.com/blog/5-key-metrics-track-google-analytics-matter-buyers-journey <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-08/online-buyer-journey.jpg" width="1470" height="670" alt="Online buyer journey" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">Which metrics matter when you're keeping track of how your customers are engaging with you? How do you track them?</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/5-key-metrics-track-google-analytics-matter-buyers-journey" rel="tag" title="5 key metrics to track in Google Analytics that matter in the buyer’s journey" hreflang="en">Read more<span class="visually-hidden"> about 5 key metrics to track in Google Analytics that matter in the buyer’s journey</span></a></li></ul> Tue, 01 Aug 2017 02:49:14 +0000 66 at http://www.adtiq.com Four Best Practices to Retarget Your Customers http://www.adtiq.com/blog/four-best-practices-retarget-your-customers <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-07/retargeting-your-customers-effectively.jpg" width="1470" height="660" alt="Retargeting your customers using various channels" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">Most customers may not make a purchase on their first visit. Here's how you can retarget your marketing to bring your customers back to complete a purchase.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/four-best-practices-retarget-your-customers" rel="tag" title="Four Best Practices to Retarget Your Customers" hreflang="en">Read more<span class="visually-hidden"> about Four Best Practices to Retarget Your Customers</span></a></li></ul> Mon, 10 Jul 2017 06:08:48 +0000 63 at http://www.adtiq.com Understand and interpret your key digital advertising results http://www.adtiq.com/blog/understand-and-interpret-your-key-digital-advertising-results <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-07/interpret-digital-advertising-results.jpg" width="1470" height="660" alt="Interpret and understand your digital advertising campaign results" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">Interpreting results data produced by a digital campaign can seem complex, but it doesn’t have to be. Here’s how you can make sense of the data and use it to optimise your online campaigns.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/understand-and-interpret-your-key-digital-advertising-results" rel="tag" title="Understand and interpret your key digital advertising results" hreflang="en">Read more<span class="visually-hidden"> about Understand and interpret your key digital advertising results</span></a></li></ul> Mon, 10 Jul 2017 06:04:44 +0000 62 at http://www.adtiq.com How to do better if your digital campaign fails http://www.adtiq.com/blog/how-do-better-if-your-digital-campaign-fails <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-06/how-to-do-better-campaign-fail.jpg" width="1470" height="660" alt="Think about why your campaign failed" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">It isn't a failure when your digital marketing campaign does not meet your objective and targets. There are points to learn and improve upon. Digital advertising campaigns are relatively easy to implement. But it’s also easy to throw in the towel if you don’t achieve your desired results. Here’s what you can do and learn from if your digital campaign fails.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/how-do-better-if-your-digital-campaign-fails" rel="tag" title="How to do better if your digital campaign fails" hreflang="en">Read more<span class="visually-hidden"> about How to do better if your digital campaign fails</span></a></li></ul> Thu, 22 Jun 2017 04:02:51 +0000 59 at http://www.adtiq.com 5 Ways to Personalise Your Marketing Message and Delight Customers http://www.adtiq.com/blog/5-ways-personalise-your-marketing-message-and-delight-customers <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-06/personalize-marketing-message.jpg" width="1470" height="660" alt="Personalised marketing messages make customers happy" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">How to close the gap between you and your buyer by speaking to them “in person”.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/5-ways-personalise-your-marketing-message-and-delight-customers" rel="tag" title="5 Ways to Personalise Your Marketing Message and Delight Customers" hreflang="en">Read more<span class="visually-hidden"> about 5 Ways to Personalise Your Marketing Message and Delight Customers</span></a></li></ul> Thu, 22 Jun 2017 03:58:49 +0000 58 at http://www.adtiq.com Track Your Digital Campaigns to Maximise Results http://www.adtiq.com/blog/track-your-digital-campaigns-maximise-results <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-06/tracking-digital-campaigns.jpg" width="2560" height="1148" alt="How to track and optimise your digital campaigns for maximum value and efficiency. " typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">When you create a digital campaign, keep track of the goals you want to achieve. These goals could be a sale, a call to your business or signing up for a newsletter.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/track-your-digital-campaigns-maximise-results" rel="tag" title="Track Your Digital Campaigns to Maximise Results" hreflang="en">Read more<span class="visually-hidden"> about Track Your Digital Campaigns to Maximise Results</span></a></li></ul> Fri, 09 Jun 2017 03:53:03 +0000 51 at http://www.adtiq.com 5 Tips for Writing Effective Google or Facebook Ads http://www.adtiq.com/blog/5-tips-writing-effective-google-or-facebook-ads <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-06/5-tips-effective-google-facebook-ads.jpg" width="2560" height="1148" alt="5 Tips for Writing Effective Google or Facebook Ads - Adtiq" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">How to make your Google or Facebook ad copy stand out when a user sees it on search or social media. Here are some tips.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/5-tips-writing-effective-google-or-facebook-ads" rel="tag" title="5 Tips for Writing Effective Google or Facebook Ads" hreflang="en">Read more<span class="visually-hidden"> about 5 Tips for Writing Effective Google or Facebook Ads</span></a></li></ul> Fri, 02 Jun 2017 05:58:12 +0000 31 at http://www.adtiq.com What is the Digital Marketing Funnel? http://www.adtiq.com/blog/what-digital-marketing-funnel <div class="field field--name-field-image-cover field--type-image field--label-hidden field--item"> <img src="/sites/default/files/2017-06/digital-marketing-funnel.png" width="2560" height="1148" alt="Digital marketing funnel for small businesses" typeof="foaf:Image" class="img-responsive" /> </div> <span><span></span></span> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item">Learn about the different stages of the Digital Marketing Funnel, what your objectives should be at each stage and how it can work for your business.</div> <ul class="links inline list-inline"><li class="node-readmore"><a href="/blog/what-digital-marketing-funnel" rel="tag" title="What is the Digital Marketing Funnel?" hreflang="en">Read more<span class="visually-hidden"> about What is the Digital Marketing Funnel?</span></a></li></ul> Thu, 01 Jun 2017 14:29:30 +0000 30 at http://www.adtiq.com