How to Create a Great Facebook Ad

Facebook is a cost effective and simple way to reach your customers on social media. But where do you start? This video will show you.

Facebook boasts 1.23 billion daily users - and that number is set to grow. It gives small businesses a platform to target the right customers for their business in a space they visit daily anyway. Best of all, it’s affordable and easy to understand.

Once you’ve set up your business page and wrapped your head around the basics you can embark on your first advertising campaign. With so many users and a constantly updating news feed how do you make your ad stand out from the rest?

These three tips will help you.

1. Make your ad look good

Your customers are more likely to respond to visuals then plain text. Studies have shown that posts containing images are 2.3 times more likely to clicked then plain posts.

Find your most eye-catching product shots and put them in front of potential customers. If you’re not sure, or don’t have any product shots, remember humans respond to images of faces...so find some happy customers.

2. Make your ad relevant

Facebook allows you to target your ads to specific demographics and interest groups. Think about the age, gender, location and interests of your customers. For example, if you’re selling tools, target your ads towards members of DIY home renovation Facebook groups.

When you’re writing your ad copy, think about what motivates your customers - what do they ask for when you speak to them face-to-face? Address these needs and wants directly in your copy.

3. Make your customers want to click on your ad

They’ve seen your ad, why should they click through? A simple “Buy now” is a good place to start. You might have a promotion going. Entice them with “Buy one, get one free” or “Free delivery if you order now”. Make sure it’s a clear call-to-action (CTA) so your customers know what to do next.

Follow these three tips and start experimenting. The beauty of digital advertising is, with a small budget, you can test to see what works. Then once you start seeing results, increase your budget. Creating an ad is just the beginning. From here you can develop an entire strategy or starting working on videos.

Try it today.