Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Advertising

Working out how much to spend on Google Ads or Facebook Advertising

You can target the right audience without spending a huge amount. When it comes to budget, how do you determine what to spend with Google Ads or Facebook?

Advertising

Digital Advertising 101 - Understanding Technical Terms and Lingo

Making sense of digital advertising, one piece of technical terms or lingo at a time.

Business

How to improve marketing effectiveness with multi-channel digital marketing

Your customers can be anywhere online. The key to catching their attention is multi-channel digital marketing - advertising on different digital channels simultaneously to get your message to market.

Advertising

Simple steps to create an effective Facebook ad

How do you create a Facebook ad that gets noticed? Let’s break down the elements of a high performing ad on the world’s biggest social network.

Advertising

Improve your online presence with Search Engine Marketing

Search Engine Marketing (SEM) can help you increase your brand’s visibility online through search engines by serving your advertisements into the top ranked results.