Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Business

How to improve marketing effectiveness with multi-channel digital marketing

Your customers can be anywhere online. The key to catching their attention is multi-channel digital marketing - advertising on different digital channels simultaneously to get your message to market.

Advertising

Simple steps to create an effective Facebook ad

How do you create a Facebook ad that gets noticed? Let’s break down the elements of a high performing ad on the world’s biggest social network.

Advertising

Improve your online presence with Search Engine Marketing

Search Engine Marketing (SEM) can help you increase your brand’s visibility online through search engines by serving your advertisements into the top ranked results.

Business

Track your marketing campaign with Google Analytics

Getting the right results from your marketing budget? With digital marketing, tracking the costs and ROI of your marketing efforts is easy. Find out how.