Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Digital Marketing 101: Options for Paid Advertising

Compare the main advertising platforms (Facebook, Instagram and Google AdWords) and decide which is the best for you.

Marketing

Digital Advertising enables The Wedding Scoop to share their wedding dreams around South East Asia

Home-grown online wedding publication, The Wedding Scoop (TWS), creates rich and beautiful content and encourages its readers to plan their fairy-tale wedding. The company recently took these dreams t...

Marketing

Digital Marketing 101: Boost Your Search Traffic using SEO

Improve your SEO in five simple steps and make it easier for customers to find your business through Google Search.

Marketing

Digital Marketing 101: Where to Engage with Your Customers

How can you communicate effectively to your potential customers on social media platforms, and which platforms should small businesses focus on?

Marketing

Digital Advertising Helps Online Terrarium Store Terrarium4u Flourish and Grow

Terrarium4u’s founder Edmond Cheok creates enchanting green miniature landscapes in glass bowls. He is now banking on the easy-to-use functionality of digital advertising platform Adtiq to save time s...