Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Marketing

ArmourUP Asia muscles its way into the online fitness business with simplified digital advertising

Aspiring to expand in the region, up-and-coming fitness equipment retailer ArmourUP Asia capitalises on the power of digital marketing, attracted by its affordability over traditional advertising.

Business

Using Digital Marketing to power small business growth

Armed with the power of digital technology, SMBs and start-ups are overcoming entry barriers in many industries. This is great news if you’re after a slice of the Asia-Pacific (APAC) e-commerce market...

Marketing

Digital Marketing 101: Understanding Your Audience

Learn about using data and research to discover right information to best engage your digital audience and convert them to customers.

Business

How digital marketing helped an eCommerce business double their sales

Digital marketing is instant and affordable. Here’s how one e-commerce business owner in Singapore doubled online sales in one year.

Business

Digital advertising: an important tool for small businesses

Digital marketing can help complement traditional marketing strategies and improve your company’s growth. But it is important to use the various platforms, like Facebook, Google, and Instagram, wisely...