Marketing

Putting the brakes on a career to chase his passion in cars

Shawn Yap is a motorhead who loves cars so much that he left a well-paying job to become an apprentice at a workshop. His training led to him opening an auto-repair workshop, Kaizen Motors.

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Advertising

Retargeting with ads: What is it and how does it work?

Learn how to engage your web visitors with retargeting even after they leave your site, to eventually secure a purchase.

Marketing

Facebook vs Google AdWords: Finding the right balance

Facebook and Google are raking in as much as half of worldwide online advertising revenues, with no signs of slowing down. Both are useful for SMEs, but how do you determine the right mix?

Marketing

3 Ways Google Trends Can help Improve Your SEO Strategy

Learn about Google Trends and how you can use it to improve your SEO, do competitor and brand analysis, and get content ideas.

Marketing

Create an effective Facebook marketing strategy in 6 easy steps

With Facebook presenting an ocean of more than two billion potential customers, businesses must create an effective Facebook marketing strategy to best promote their brand and product.

Marketing

Is SEO worth more for your business than advertising?

With limited resources when it comes to digital marketing, many small businesses choose to focus on social or search advertising. SEO is still important - find out why.